Let’s be honest:
Trying to create an offer when you’re still building your business feels vulnerable as hell.
You’re basically saying, “Here’s how I want to help you… do you trust me enough to say yes?”
If you’re anything like me, you’re not crafting that offer from a place of total certainty.
You’re in the messy middle—the figuring-it-out stage—where your notes are full of ideas but your confidence feels shaky.
I’ve been there too.
If you’ve stared at a blank page, rewritten your service description three times this week, or wondered if you’re “ready enough” to put something out there—I get it. Truly.
Here’s the truth:
You’re not bad at offers. You’re just trying to sound “professional” instead of real.
When you drop the act and speak from your real experience—even if it’s messy—people feel that. And they trust it.
TL;DR
Your offer is your way of saying, “Here’s who I help, how I help, and what you’ll actually walk away with”—all wrapped up in a package that feels true to you.
Still Struggling to Explain What You Do—Without Rambling or Confusing People?
Let’s fix that.
The Niche Clarity Workshop is a live, 90-minute group workshop on Zoom happening Tuesday, June 25th from 7:00–8:30pm EST.
This workshop is for women building service-based side businesses—whether you work with clients in person, online, or both—who want to stop overthinking their offer and start speaking about their work with confidence.
In this interactive session, you’ll:
- Get clear on how to describe your services and who you help, in a way that feels true to you—even if you offer a few different things.
- Test your message in breakout rooms so it feels natural and solid, wherever you share it.
- Walk away with momentum—the kind of clarity that makes conversations, content, and sales easier because you finally know what to say.
Plus, when you register, you’ll get access to a private community of women building businesses that fit their lives.
All this for $27.
Spots are limited, so grab yours here before they’re gone.
Let’s get your message clear—so you can finally move forward, no matter how or where you serve your clients.
Okay, time for today’s deep dive.
DEEP DIVE: What Makes an Offer Actually Work?
Before we get started, let’s clarify what an offer really is.
An offer is a clear package of what you provide to your clients or customers.
It’s more than just a list of services—it’s how you bundle your skills, time, and expertise to solve a specific problem or help someone reach a goal.
Your offer explains what’s included, who it’s for, how it’s delivered (in person, online, or as a digital product), and what your client will get out of it.
Whether it’s a one-on-one session, a group workshop, or a digital guide, your offer is the “thing” people say yes to when they want your help.
The clearer your offer, the easier it is for people to understand the value you bring—and decide to work with you.
But just knowing what an offer is doesn’t always make it easy to create one that really connects.
So, what actually makes an offer stand out and work?
It’s not your logo.
It’s not a fancy slideshow.
It’s not a clever name or a long list of features.
It’s that moment when someone hears about your offer and thinks:
“Oh. That’s exactly what I need.”
Getting there doesn’t come from just moving words around or trying to sound “professional.” It starts with you being clear inside.
Start here: Ask yourself—
→ What do I keep talking about with people?
→ What problem do I really understand because I’ve lived it?
→ What result can I honestly promise right now?
You don’t need years of client stories yet. You have your point of view, your experience, and your way of seeing things.
That’s enough—if you trust yourself to say it clearly.
Here’s a simple way to think about your offer:
- The Problem: What is your person struggling with that you can help fix?
- The Change: What will feel possible or easier after working with you?
- The Real You: Why you? What makes your way of helping special?
You don’t have to fix everything. Just help them take the next step—and feel good doing it with you.
Ultimately, creating an offer isn’t about getting it perfect right away.
It’s about starting somewhere, learning what works, tweaking as you go, and staying connected to why you do this in the first place.
Your offer will grow and change as you do—and that’s totally okay.
Example
Say you’re a new brand designer.
You might write:
“90-minute brand clarity session with logo review and design tips.”
That sounds okay, but it doesn’t feel special.
Try this instead:
“You’ll leave this session knowing what your brand really stands for—and how to show up online in a way that feels like you.”
Same offer.
One speaks to the mind.
The other speaks to the person.
That’s the shift.
Quick Formula to Try
When you’re stuck, fill in the blanks:
After [time], you’ll walk away with [clear result]—so you can finally [feel better or take the next step].
Examples:
→ “After this 90-minute call, you’ll have a clear focus for your side business—so you can stop second-guessing and start moving forward.”
→ “After 30 days together, you’ll have a simple marketing plan and the confidence to show up online without overthinking every post.”
It doesn’t have to be perfect.
It just has to be true.
And it has to sound like you.
Last thing—Try this gut check:
- What’s the one thing you wish someone had helped you with a year ago?
- What can you honestly help someone change in a call, a week, or a month?
- What do you want your offer to feel like—for you and for them?
Write your answers without editing.
Read them out loud.
Then shape your offer from there.
WHAT HAPPENS NEXT?
You stop hiding behind fancy words.
You stop worrying if you sound “good enough.”
You stop writing for people who aren’t your real clients.
Instead, you write something a real person reads and thinks:
“Wow. I want that. And I trust her to help me get it.”
That’s how trust starts!
Here’s What I Learned
For a long time, I tried to make my offer sound like what I thought a business owner “should” say:
“90-minute clarity session, strategy roadmap, 7 days of follow-up support…”
But it didn’t feel real.
It didn’t sound like me.
If I’m not excited about what I’m saying—why would anyone else be?
So I tried something different.
I wrote down, in plain words, what I really want someone to get from working with me.
Something like:
“After this call, you’ll know exactly what to focus on next—and finally feel like you’re not doing it all wrong.”
That feels different, right?
That’s the kind of clarity people want.
Not a perfect list.
Just real words, real results, and a voice that sounds like a person, not a robot.
Let’s Keep the Momentum Going
Keep going—even when it’s messy.
This journey isn’t about being perfect.
It’s about showing up, even before you feel “ready.”
And every week, I’ll be here, walking it with you.
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Talk soon,
Kristina Portella, Business Strategist
Founder of Side Business Momentum
Where clarity meets momentum-for a business that truly fits your life.
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